Website migration, the process of moving a website from one platform to another, can be a complex undertaking. However, with careful planning and execution, it can be a smooth transition. This guide will provide you with best practices, planning ideas, and comprehensive checklists for SEO specialists to ensure a successful migration.
Before Migration SEO Checklist
Prioritize:
- URL Structure:
- Ensure a logical and consistent URL structure.
- Avoid dynamic URLs and use static URLs whenever possible.
- Implement 301 redirects for any changed URLs.
- Keyword Research and Optimization:
- Identify and prioritize target keywords.
- Optimize title tags, meta descriptions, and header tags.
- Ensure keyword density is appropriate and natural.
- XML Sitemap:
- Create and submit an XML sitemap to search engines.
- Keep it updated with any changes to your website’s structure.
Other Considerations:
- Google Analytics:
- Set up Google Analytics to track website traffic and user behavior.
- Ensure proper tracking is in place before the migration.
- Google Search Console:
- Verify ownership of your website in Google Search Console.
- Submit your XML sitemap and request indexing.
- Image Optimization:
- Compress images to improve website load speed.
- Use descriptive file names and alt text for images.
During Migration SEO Checklist
Prioritize:
- 301 Redirects:
- Implement 301 redirects for all old URLs to their new equivalents.
- Test these redirects thoroughly to ensure they work correctly.
Other Considerations:
- Robots.txt:
- Review and update your robots.txt file to ensure proper crawling and indexing.
- Avoid blocking important pages from search engines.
- Mobile-Friendliness:
- Ensure your website is mobile-friendly and responsive.
- Test your website on different devices and screen sizes.
After Migration SEO Checklist
Prioritize:
- Indexation Check:
- Monitor Google Search Console for indexing issues.
- Submit your website to Google Search Console for re-indexing.
- Rank Tracking:
- Track your website’s rankings for target keywords.
- Use tools like Google Search Console and SEMrush to monitor performance.
Other Considerations:
- Backlink Analysis:
- Check for any broken links or redirects that may impact your backlink profile.
- Use tools like Ahrefs or Moz to monitor your backlink profile.
- User Experience:
- Ensure your website loads quickly and has a positive user experience.
- Test your website’s navigation, content, and overall design.
- Local SEO:
- If applicable, optimize your website for local search.
- Claim your Google My Business listing and keep it updated.
By prioritizing these tasks and following this checklist, you can minimize the impact of your website migration on your SEO and ensure a smooth transition.